Action Black, a Colombian boutique fitness brand, is expanding into the U.S., opening locations in NYC. Known for its nightclub-inspired environment and diverse fitness classes, the brand offers a unique experience by combining multiple workout modalities under one roof. With plans for further U.S. locations and international expansion, Action Black aims to attract a younger demographic and stand out in the competitive fitness market.
Action Black is a rapidly growing boutique fitness brand from Colombia, known for its unique nightclub-inspired fitness environment. With a mission to reshape the gym experience, the brand emphasizes group fitness and encourages social interaction among members. Its design combines dark rooms with neon lighting and various fitness modalities, making it stand out in the competitive fitness market.
Since its inception in 2015, Action Black has expanded considerably, boasting over 20 studios in Colombia, along with locations in Mexico and Spain. The brand has plans to grow further in the U.S., having opened its first location in New York City’s Tribeca and already establishing a new site in NoMad. Recent expansions also include an upcoming facility in Williamsburg, Brooklyn, which will be significantly larger and offer additional features like co-working spaces.
The studio’s concept includes separate rooms for diverse training formats, such as boxing, HIIT, and strength training, all under one roof, enhancing user convenience. “At most studio gyms, it’s only one modality. Or they have one only space where they’ll do boxing, treadmill, etc.,” said Oscar Toro, an Action Black executive. The brand’s Tribeca location, for instance, encompasses distinct workout areas tailored to specific fitness classes.
Membership pricing for Action Black is competitively set at $299 per month, inclusive of various perks like a free trial and promotional deals aimed at attracting new clientele. The brand primarily targets demographics in their 20s to 40s, with a notable female majority among its members. This strategic approach emphasizes both affordability and community engagement.
Action Black aims not only to solidify its presence in New York but to penetrate further into other markets across the U.S., including plans for expansion in Florida. The company has broader global ambitions as well, targeting the opening of up to 135 locations worldwide, including ventures in notable cities such as Shenzhen and Dubai, reflecting its commitment to international growth.
Action Black’s distinct flair and comprehensive offering position it favorably in the saturated boutique fitness sector, as it leverages a shared space concept that appeals to a diverse audience, making it a compelling option for fitness enthusiasts.
Action Black is making waves in the fitness industry with its nightclub-style atmosphere combined with diverse fitness modalities. As the brand expands its footprint in the U.S. and internationally, it aims to reshape members’ gym experiences while promoting social fitness. With its strategic growth plans and unique offerings, Action Black stands poised to thrive in a competitive market.
Original Source: athletechnews.com
