As Ramadan approaches, businesses in Saudi Arabia, including Amazon and various retailers, are preparing for increased demand by launching new products and marketing campaigns. Key highlights include Amazon’s Ramadan Boxes, a significant rise in retail sales, innovations in hospitality offerings, and local food brands capitalizing on the season. Technology and data analytics are being utilized to optimize operations and enhance guest experiences.
Businesses in Saudi Arabia are gearing up for Ramadan, one of the peak seasons for sales across various sectors, including food, e-commerce, and hospitality. Nausherwan Hafeez, Amazon’s country manager, highlighted that staples like rice and oil see a surge in demand during this month. Amazon has launched Ramadan Boxes, containing essential items for iftar, which customers can purchase or donate for delivery to local food banks.
Retailers are reporting increased sales as well. Mohammed Majid, sales manager at the Economy Saving Center, noted a 70% sales increase before Ramadan, with new Ramadan-themed products being introduced. An online store owner, Saleha Ameen, mentioned a 40% uptick in online purchases including customized prayer mats.
Local food brands, particularly Soma, are also experiencing increased orders for popular iftar dishes such as grape leaves. Noura Abdullah, the founder, emphasized the critical role of technology and data analytics in managing this spike in demand and ensuring quality.
Goody Kitchen has adapted its marketing strategies for Ramadan, with brand experience manager Noha Baik stating it has published a magazine featuring recipes and cultural stories. Similarly, large hotels like The Ritz-Carlton Jeddah are enhancing their iftar offerings, including traditional Saudi dishes, while using data analytics to meet guest expectations, as commented by general manager Vipin Khattar.
Movenpick Hotel Tahlia Jeddah is also innovating with its iftar menu, which features Italian-inspired dishes developed by a chef from Puglia. General manager Monther Abou Alssil mentioned the hotel will host a charity event for individuals with special needs, focusing on community values during Ramadan.
As the holy month of Ramadan approaches, businesses in Saudi Arabia are intensifying their marketing and product offerings to meet the heightened demand. From retailers enhancing their product lines to hotels creating unique culinary experiences, the focus is on quality, community, and innovation, ensuring a rewarding Ramadan for consumers and businesses alike.
Original Source: www.arabnews.com
