Chile’s kiwifruit production is set to drop 13% this season mainly due to bacterial canker and frost, with estimated exports at 128,000 tons. Favorable growing conditions may lead to quality fruit. New Zealand anticipates record harvests. The market remains optimistic, focusing on quality and strategic promotions in various countries to boost demand.
Chile’s kiwifruit production for the upcoming season is expected to decline by 13% due to issues like bacterial canker and seasonal frosts. Carlos Cruzat, president of the Chilean Fruit Kiwi Committee, forecasts exports will reach approximately 128,000 tons. While the production volume decreases, favorable flowering conditions and successful bee pollination will yield a good quality of fruit this year, with fewer second-category fruits than the previous year.
Cruzat outlined that while New Zealand’s kiwifruit output is projected to be around 700,000 tons, they will see slightly more yellow kiwifruit and a reduction in green kiwifruit due to blossom blight. The yellow variety’s production is estimated to increase by 6%, likely leading to a record harvest. Additionally, New Zealand is also beginning to harvest red kiwifruit, marking an early season and significant volume.
Despite Chile’s expected decline in kiwifruit production, there are positive indicators in the market. Larger-sized kiwifruit typically command higher prices, which could help mitigate losses from reduced volume. The overall market is absorbing European supplies well, giving assurance to producers that they will have a fruitful year, provided they focus on quality.
Cruzat elaborated on recent promotional campaigns targeting specific markets like India, which have been fruitful over the past seven years. In the U.S., information campaigns using videos aim to boost consumer awareness and consumption, recognizing the market’s growth potential. Similar initiatives are also underway in Mexico and Brazil, which have yielded favorable results for Chile’s kiwifruit exports.
Chile’s kiwifruit industry is facing production challenges due to disease and environmental factors. However, the emphasis on quality and effective marketing strategies in key markets promises optimism for producers. The anticipated higher prices for larger fruit sizes and successful promotional campaigns will likely support the sector amidst declining volumes. Overall, Chile has a strategic focus on capturing market growth despite facing external pressures.
Original Source: www.freshfruitportal.com
