Italy is leveraging the Indian market to promote its premium wines through Vinitaly, a wine roadshow showcasing Italian wine culture. Negotiations for an India-EU Free Trade Agreement are ongoing, aimed at reducing tariffs, which presents further opportunities for Italian wines. The event focuses on fostering connections with Indian importers and highlights the cultural significance of Italian wines.
Italy is capitalizing on the Indian market by promoting its premium wines amidst ongoing negotiations for an India-European Union (EU) Free Trade Agreement (FTA). The Vinitaly wine roadshow, having made its debut in New Delhi, showcased exquisite wines from prominent Italian regions including Apulia and Tuscany. The event aims to establish connections between Italian wine producers and India’s network of importers and distributors as the country’s luxury wine segment continues to grow.
Trade between India and the EU has surged by about 90% over the last decade; however, FTA discussions have faced challenges due to differing positions. The EU is advocating for lower tariffs on various sectors including wine, while negotiations are currently revitalized following a recent meeting between Indian Prime Minister Narendra Modi and EU President Ursula von der Leyen, which set a deadline for completion by year’s end.
Ambassador Antonio Bartoli emphasized the cultural significance of wine, stating it embodies Italian values of community and quality that resonate with India. Besides focusing on market growth, Vinitaly seeks to enhance awareness of Italian wines through advanced masterclasses designed for industry professionals and enthusiasts. Additionally, Vinitaly will highlight premium Italian food products, such as high-quality extra virgin olive oil, reflecting the changing preferences of Indian consumers.
The ongoing trade talks are expected to improve access for Italian wines in India, thereby increasing opportunities for producers and enriching consumer choices. Vinitaly’s initiatives align well with these discussions, indicating a promising future for Italian wines in the Indian market.
Italy is taking proactive steps to enhance its presence in the Indian wine market through events like Vinitaly. The growing trade relations with the EU, coupled with Italy’s rich wine culture, could lead to fruitful partnerships and increased market access. The strategic initiatives planned by Vinitaly aim not only to promote Italian wines but also to deepen cultural ties between Italy and India, representing a significant opportunity for growth in the luxury wine segment in India.
Original Source: indianexpress.com
