TikTok Shop is set to expand into Brazil by April and Japan by June. The Brazilian site will be managed by the same team as in Mexico, inviting local merchants. The platform is also expanding into Germany, France, and Italy, while facing competition from Amazon and others in Brazil.
On March 4, it was announced that TikTok Shop is expanding its operations into Brazil and Japan. The virtual platform is expected to officially launch in Brazil by April and in Japan by June, according to industry sources. The Brazilian site will be managed by the same team currently operating TikTok Shop in Mexico, focusing on inviting local merchants to join before the official launch.
TikTok Shop’s expansion into Brazil and Japan signifies its growing influence in the e-commerce sector. With strong local competition in Brazil and a strategic approach to attract merchants in both Brazil and Japan, TikTok Shop aims to create a robust platform for commerce amid fierce competition. These expansions align with TikTok’s strategy to bolster its presence in international markets, particularly as its future in the U.S. remains uncertain.
Original Source: daoinsights.com
