The present state of affairs in Nigeria requires everybody – people, organizations and governments in any respect ranges – to assume unusually; what’s now generally known as pondering outdoors the field. The necessity to assume in a different way has arisen as a result of the problem we face at the moment as a nation, which is only existential, requires options that may get the ship of state again on monitor to offer the folks hope for a greater future, from brief to brief time period. the long run.
President Bola Tinubu is racing in opposition to time, firing from all cylinders, to revive the hope of Nigerians within the authorities to convey them out of the state of starvation, distress and despondency that has actually ravaged the nation. The assorted authorities insurance policies are aimed toward attaining this purpose. However whereas the federal government is attempting its methods to alleviate the struggling of Nigerians, it can be crucial that every one arms are on deck to assist save the state of affairs we’re all in.
It’s in opposition to this backdrop that I delve into the present topical discourse on the necessity for a Nationwide Reward Program. I’ve learn the contributions of Mr Jones Udemba entitled 'Nationwide Reward Program: A Sew in Time' and the intervention of Mr Femi Lawal entitled 'Questions on the Nationwide Reward Program', each shared on influential print and on-line platforms.
I additionally took the time to look at the interview of Chief Lai Labode, Chief Govt Officer of CashToken Rewards Africa on Come up Tv, which was the genesis of the conversations.
From what is accessible within the public area, this system is a brand new program that offers shoppers instantaneous money rewards for each buy they make from varied companies throughout the nation, together with items and companies. It rewards shoppers for making their routine purchases, regardless of how insignificant. Along with the moment money rewards, shoppers even have an opportunity to win between N5,000 and N100,000,000 within the Nationwide Client Draw that takes place each Friday.
Briefly, this system has the potential to supply immense advantages to the three stakeholders that matter within the socio-economic lifetime of the nation, specifically; Nigerian shoppers, Nigerian firms and the federal government. It has already been mentioned that customers will get a reimbursement of their pockets with each buy. For firms it yields greater revenues by means of extra patronage. And for the federal government, this system brings more cash into the coffers within the type of a rise in revenues.
As Labode mentioned on Come up Tv, this system will probably be a public-private partnership (PPP). This might be according to present efforts by governments on the federal and state ranges to companion with non-public sector organizations to handle among the challenges confronted by Nigerians.
The peace of mind of the advantage of this system to Nigerian shoppers lies in the truth that so long as they make purchases or meet the buying thresholds of collaborating firms, they are going to obtain money tokens. These thresholds will probably be introduced by collaborating firms so that customers are conscious of them earlier than making a purchase order. That is completely different from common promotions the place 1000’s of shoppers spend cash buying items and companies, with solely a fortunate few successful the prizes at stake.
The rewards program guarantees a rise in return on funding for companies by means of elevated patronage. It has the potential to create lots of of 1000’s of jobs as it would require extra arms to implement it successfully, in addition to companion organizations that may want extra arms to fulfill manufacturing as demand grows.
The Nationwide Reward Program will generate complete information to advertise the widening of the tax web and in flip generate new income for the federal government by contributing a big portion of the income it generates.
To handle among the issues expressed by Mr. Femi Lawal in regards to the sustainability of this system, we all know that comparable reward applications exist already in Lagos and Ondo states, often called Eko Token and Sunshine Token respectively. By scaling as much as the nationwide stage, this system will probably be expanded to different components of the nation to accommodate extra Nigerian shoppers and companies.
Any potential fears of an absence of sustainability of the rewards program are allayed by the truth that so long as shoppers make purchases, they’re assured of receiving rapid money rewards; companies will proceed to develop and this new income for the federal government will live on.
*Princewill wrote from Port Harcourt
