Nigerian sports activities followers love nothing greater than bragging rights. That's why, along with celebrating their nationwide groups and athletes, they’re additionally sometimes fast to 'declare' (or 'household”, in native parlance) any sports activities star with even a touch of Nigerian ancestry.

That's why Anthony Joshua, the world heavyweight boxing champion, is an enormous star in Nigeria with a serious TV marketing campaign of the model “Naija”. for a neighborhood cellular operator, although it competes for Nice Britain. It's not restricted to mainstream sports activities both: final week, when Kamaru Usman, a Nigerian-American, a historic victory within the Final Preventing Championshipit was a trending subject in Nigerian social media circles.

However to date, there is no such thing as a comparable degree of affinity between “Naija” and basketball star Giannis Antetokounmpo, one among this yr's greatest gamers. main favorites for the coveted NBA Most Useful Participant award. Born in Greece to Nigerian immigrants, Antetokounmpo has been the driving drive behind a Milwaukee Bucks group that owns the league's greatest report and has confounded critics. As a part of a gradual run since Antetokounmpo first joined the Bucks in 2013, he has set a number of data, boosting the franchise's hopes of a primary NBA championship since 1971.

Milwaukee Bucks ahead Giannis Antetokounmpo (34)
Picture: Kamil Krzaczynski-USA at this time

Though he’s a family identify within the American sports activities world, it’s not precisely the identical in Nigeria. One apparent purpose is Antetokounmpo's identify. “Most individuals right here can't simply establish themselves to start with due to the way in which his identify is spelled,” stated Femi Adefeso, a Nigeria-based NBA reporter who coated the 2017 and 2018 All-Star weekends.

After gaining Greek citizenship in 2013, a romanization of his surname 'Adetokunbo' made him 'Antetokounmpo', eradicating the plain hyperlink to his heritage. “Evaluate that to Victor Oladipo (one other huge NBA star), it speaks loudly. You realize instantly that he’s Nigerian,” says Adefeso.

For his half, 'the Greek Freak', as he’s additionally identified, has finished simply that completed speaking After his first go to to Africa in 2015, throughout the first NBA Africa Sport in Johannesburg in 2015, Antetokounmpo says he plans to go to Nigeria throughout the subsequent two years.

Antetokounmpo, who’s already on his approach to turning into a full-fledged Greece worldwide even earlier than turning into an NBA star, additionally has no probability of enjoying for Nigeria. That’s not to say that Nigerians solely aspire to have stars compete underneath their banner. The legendary Hakeem Olajuwon, Nigeria's biggest basketball icon, certainly turned out to win a gold medal with america' third 'Dream Crew' on the 1996 Olympic Video games in Atlanta.

However the Houston Rockets legend and two-time NBA champion already had a robust enchantment to native sports activities followers and media who had moved from Nigeria to play faculty basketball in america and ended up as one of many high NBA draft picks. Olajuwon's success sparked numerous native curiosity within the NBA in a historically soccer-mad nation.

Since then, the success and progress of Nigerian-American NBA gamers like Andre Iguodala (Golden State Warriors), Victor Oladipo (Indiana Pacers) and Emeka Okafor (New Orleans Pelicans) has made the game much more fashionable regionally.

Hakeem “The Dream” Olajuwon.

Nonetheless, along with his international inventory skyrocketing, a fairytale championship recreation with the Bucks and the coveted MVP award may assist Antetokounmpo grow to be extra fashionable in Africa's most populous nation. Unintentionally, Antetokounmpo's rise can even probably imply he’ll play a central position within the NBA's plans to develop its fan base throughout Africa.

The league has already demonstrated a robust dedication to rising the viewers and expertise pool on the continent momentary employment contracts, opening an official academy and, most lately, assist for a regional African league.

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