Not Normal has launched operations in Brazil, enhancing its presence in the Americas. They will collaborate with Landscape for local compliance and projects. Key hires and accolades underline their commitment to the Brazilian market, promising creative synergy in a vibrant advertising landscape.
Not Normal, a multicultural production company based in the USA, has announced its launch in Brazil, signifying a strategic commitment to the region and its cultural depth. This move integrates them into the Landscape ecosystem, partnering with the LanscapeAPI platform for full compliance as a Brazilian production entity.
Jose Luis Cabruja, co-founder of Not Normal, stated, “Our collaboration with Landscape was a mutual meeting; both companies were interested in each other’s work characteristics, and it turned out to be a perfect match. We have complete trust in them and their model. Their credentials are extensive, which gives us the confidence to operate firmly in the Brazilian territory.”
Lucas Murillo, partner and director, noted, “The Brazilian market is extremely interesting due to its size, culture, and high level of creativity and productivity. Brazil has become a strategic regional hub for agencies that operate for both the local market and global brands.” He emphasized Not Normal’s potential for collaborative projects in this vibrant marketplace.
The company has employed Federico Calabia as executive producer, who brings over 15 years of experience in Brazilian advertising. He remarked, “Brazil is one of the most important and complex advertising markets in Latin America, highly competitive, dynamic, and recognized for its creativity and ability to produce trendsetting campaigns.” His presence fortifies Not Normal’s local engagement, aligning services with client needs while retaining a multicultural ethos.
Not Normal is actively collaborating with Gut São Paulo for projects involving Mercado Livre and Apple, showcasing their influence. The company has received accolades like Best Producer in the USA at Ojo de Iberoamerica 2023, and four Cannes Lions, along with successful partnerships with renowned agencies like WPP and Ogilvy.
Among the directors available in the Brazilian market are notable figures such as Ari Evasio and Lucas Murillo, as well as Jimmy Fernández and Fran Paparella, covering diverse categories. The São Paulo office further enhances Not Normal’s presence in the Americas, joining existing branches in the USA, Mexico, Colombia, Argentina, Chile, and Spain.
Not Normal’s unique creative approach allows it to adapt to various cultural contexts, successfully connecting with audiences across different nations. The excitement surrounding their Brazilian office reflects their expanding influence and innovative stature within the continent.
The launch of Not Normal’s operations in Brazil marks a significant expansion for the company, enhancing its capabilities in a thriving market known for creativity and competitive advertising. With established partnerships and a strong local team, Not Normal is poised to engage effectively with regional and global brands, reinforcing its reputation as an innovative production company across the Americas.
Original Source: www.lbbonline.com
