Kocca has opened business centers in Brazil and Spain to boost Korean content’s presence in South America and Europe. The centers aim to facilitate collaborations and promote Korean media. Brazil’s content market is valued at $31.5 billion, while Spain’s center will enhance connections in Europe. Kocca plans to operate 30 centers worldwide by 2025.
The Korea Creative Content Agency (Kocca) has launched business centers in Brazil and Spain to promote Korean creative content in South America and Europe. The Brazil Business Center opened on January 23, 2023, while the Spain Business Center commenced operations on January 24. These centers aim to enhance the international presence of Korean content and encourage business collaborations in their respective regions.
Korean content has gained notable popularity globally, with significant consumption and market potential in regions outside of Korea. Brazil, currently the largest market in South America for Korean content, is expected to see an annual growth rate of six percent. Similarly, the expansion into Spain and other European countries like France, Germany, and Italy reflects Kocca’s strategy to forge stronger international ties and increase exports of Korean cultural products.
In summary, Kocca’s establishment of business centers in Brazil and Spain represents a strategic effort to expand the reach of Korean content globally. With the Brazilian market valued at approximately $31.5 billion and the potential for growth in Europe, these centers are pivotal for fostering international collaborations and increasing the demand for Korean cultural offerings. Kocca’s goal of achieving 30 overseas centers by 2025 further emphasizes its commitment to global expansion.
Original Source: koreajoongangdaily.joins.com
