The Maldives has partnered with Liverpool FC as their Official Tourist Destination Partner, aiming to reshape its tourism landscape by attracting high-value travelers. This collaboration is expected to generate over $100 million in tourism revenue and bring more than 100,000 additional visitors in 2025. Key initiatives include establishing a Liverpool Academy and enhancing branding visibility across various platforms.
The Maldives, through the Maldives Marketing and Public Relations Corporation (MMPRC) under the Visit Maldives brand, is poised to enhance its tourism by partnering with Liverpool Football Club (LFC) as their Official Tourist Destination Partner. This collaboration aims to boost the Maldives’ global profile, attracting high-value travelers and generating substantial economic benefits for the tourism sector by tapping into LFC’s extensive fan base.
The partnership is set to be publicly launched on April 2, 2025, during the match between Liverpool FC and Everton at Anfield Stadium. During this event, the Maldives will be prominently featured on stadium LED boards, maximizing its visibility to millions of football fans worldwide, ensuring effective branding exposure.
By leveraging LFC’s international fandom, which includes 205 million followers and a TV audience of over 211 million per season, Visit Maldives is targeting potential tourists across Europe, Asia, and the Americas. Among these fans, 22 million have already expressed interest in visiting the Maldives, indicating an opportunity for substantial tourism growth.
Experts project that this partnership could lead to over 100,000 additional visitors to the Maldives in 2025, yielding more than $100 million in tourism revenue. The anticipated increase in arrivals will be fueled by various marketing strategies, including brand placements at Anfield and promotions in LFC publications.
The initiative seeks not only to increase tourist footfall but also to position the Maldives as a premier luxury travel destination known for its stunning beaches and top-tier hospitality. One significant aspect of this collaboration is the establishment of a Liverpool Academy in the Maldives, which is expected to enhance sports tourism by attracting football fans and aspiring athletes.
In addition, fan zones and interactive experiences will be introduced at global trade fairs and promotional events to deepen the connection between football and travel. Engaging campaigns featuring Liverpool FC legends will further inspire potential travelers to experience the Maldives.
From a marketing perspective, this partnership is expected to achieve an extensive media reach of over 397 million people per season, valued at over $17 million annually. This collaboration aligns the Maldives with LFC’s strong branding appeals, reinforcing its image as a luxury and adventure destination.
CEO of Visit Maldives, Ibrahim Shiuree, highlighted the synergy between football and travel, emphasizing the goal to inspire fans to experience the Maldives. He stated, “Through this partnership, we aim to inspire millions of fans to experience the Maldives – a destination where dreams become reality.”
Ultimately, this partnership seeks to transform the Maldives’ tourism landscape, expanding its audience reach and redefining the sports tourism sector. As 2025 unfolds, the potential shift in tourist demographics driven by football enthusiasts promises to reveal the Maldives’ extraordinary natural beauty while fostering substantial growth in the travel industry.
The Maldives is strategically positioned to become a must-visit destination for Liverpool FC fans in 2025 through its partnership with the club. This collaboration is expected to enhance the Maldivian tourism sector significantly, attracting high-value travelers and generating substantial revenue. By leveraging LFC’s global fanbase and promoting its luxury offerings, the Maldives aims to redefine sports tourism and establish itself as a leading destination for both adventure and luxury travel.
Original Source: www.travelandtourworld.com
