Black is a Ugandan lifestyle brand offering gadgets like smartwatches and speakers, focusing on user-friendliness and fashion. Established seven months ago, it promises a one-year warranty, responsive customer service, and aims to grow through local assembly and strategic partnerships with sports and entertainment figures.
Black is a Ugandan technology brand located in Ntinda, specializing in lifestyle gadgets like speakers, smartwatches, and headsets, all themed in black. The company’s branding reflects boldness and uniqueness, embodying the ideology that “Black is aspirational, Black is bold, Black is unique,” as stated by Mourice Aliganyira, Head of Marketing at Black.
As a user-friendly consumer brand, Black ensures its products, designed in the US, are locally trademarked and responsibly sourced. It claims to be Uganda’s first direct-to-consumer audio and wearable brand, targeting style-conscious individuals who embrace technology in their daily lives.
Orders are placed online, with payment options including cash, mobile money, or card. Black’s competitive advantage includes a one-year warranty and a seven-day return policy, encouraging customer confidence. Its flagship products are the BlackFit 2 smartwatch and the BlackBassBox2 Bluetooth speaker, priced at Shs149,000 and Shs125,000, respectively.
Looking ahead, Black aims to start assembling products locally. The company positions itself as a community-driven brand, engaging influencers and partners from the sports and entertainment sectors to reach its technology-savvy target audience between 21 and 45 years old.
Partnerships with well-known sports teams like Black Pirates, KCCA FC, and IMPIS have expanded its reach. The marketing strategy includes presenting apparel at social events to enhance visibility. However, launching in August brought challenges, particularly in gaining influencer traction, which the company has gradually overcome.
Adapting to market fluctuations has made Black flexible. The brand is open to cash on delivery and focuses on customer feedback to improve products. Collaborating with e-commerce platforms such as Jumia aids in scaling operations effectively.
In summary, Black is an innovative Ugandan brand merging lifestyle with technology through a unique product range and community-oriented approach. By fostering partnerships and emphasizing customer satisfaction, the company is making significant strides in a competitive market while aspiring to local production in the future.
Original Source: www.independent.co.ug
