Brazil’s legal betting market saw a dramatic increase in traffic with 1.7 billion visits in January 2025, overtaking YouTube and Instagram. This growth resulted from new regulations mandating the use of the bet.br domain. The SPA’s efforts to monitor illegal gambling coincide with the rise of 68 authorized companies, collecting R$ 2.1 billion in fees.
In January 2025, Brazil’s legal betting industry launched effectively, with the newly established bet.br domain experiencing 1.7 billion visits, positioning it as the second-largest traffic source in the nation after Google. This surge also secured its spot among the top 17 most-visited global websites. The increase followed new regulations mandating that all licensed betting operators utilize the bet.br domain for legal compliance.
The rise in traffic surpassed major digital platforms like YouTube, which had 1.2 billion visits, and Instagram with 500 million visits during the same timeframe. The engagement metrics also indicated that Brazilian users spent an average of 13 minutes per session on betting sites, which exceeded the 10 minutes and 47 seconds on Google, the most visited site in Brazil.
Additionally, in January, 300 million unique devices accessed legal betting platforms, representing 60% of the country’s internet-connected devices. This significant leap is reflected in the almost doubling of site visits from 833 million in December 2024 to 1.7 billion in January.
The transition to a regulated market has not only increased visibility for licensed betting sites but also assisted the government in combating illegal gambling activities. Since October 2024, Brazil’s SPA has blocked 11,555 unauthorized gambling websites through Anatel, the national telecommunications regulator.
The enforcement measures have included 75 inspections in January targeting 51 influencers for promoting unlicensed gambling and initiating 22 investigations in February. The growth of the regulated betting market is evident with 68 companies now authorized to operate, and an additional seven gaining access via court orders. Over 45,000 documents have been reviewed by the SPA, generating approximately R$ 2.1 billion (US$417 million) in licensing fees.
Brazil’s legal betting market has experienced explosive growth, marked by 1.7 billion visits in January 2025, significantly outpacing traditional social media platforms. The introduction of strict regulations has ensured compliance, boosted legal market visibility, and helped curb illegal online gambling. The SPA’s proactive measures and licensing revenue are further supporting the industry’s expansion, presenting a promising outlook for future developments.
Original Source: www.yogonet.com
