Nigerian TV has effectively adapted several popular international shows, integrating cultural nuances while producing original programming. Notable adaptations include ‘The Apprentice Africa’, ‘Deal or No Deal Nigeria’, ‘Family Feud Nigeria’, and ‘Who Wants to Be a Millionaire?’, each with unique local elements that cater to Nigerian viewers’ tastes.
The Nigerian entertainment sector has effectively adapted successful international TV formats to cater to local audiences while also producing unique content. This synergy retains essential features of original shows and incorporates cultural elements that resonate with Nigerian viewers. As local demand for relevant content expands, an increasing number of global franchises establish a presence in Nigeria.
1. The Apprentice Africa: An adaptation of the American series, this show premiered in February 2008. Hosted by Biodun Shobanjo, it featured contestants from six African nations competing in business tasks to showcase their skills. Isaac Dankyi-Koranteng from Ghana emerged victorious, winning a job at Troyka Group and a cash prize.
2. Deal or No Deal Nigeria: This version of the Dutch game show began airing in 2007 on M-Net Africa. Hosted by John Fashanu, it involved contestants selecting sealed briefcases containing hidden cash values, making strategic decisions whether to accept offers from a mysterious banker as they played to win larger sums.
3. Family Feud Nigeria: A localized version of the U.S. game show, it launched in 2022 with Bisola Aiyeola as the host. Two families compete to predict the most common responses to survey questions, striving for points that lead to a cash prize in the Fast Money round.
4. Who Wants to Be a Millionaire?: Premiering in 2004, this is Nigeria’s take on the British quiz show, significantly impacting local entertainment. Hosted by Frank Edoho, contestants answered escalating multiple-choice questions to win up to ₦20 million, utilizing lifelines like Phone a Friend to support their gameplay.
The successful adaptation of international TV formats in Nigeria highlights the industry’s ability to blend global trends with local culture. Shows like ‘The Apprentice Africa’, ‘Deal or No Deal Nigeria’, ‘Family Feud Nigeria’, and ‘Who Wants to Be a Millionaire?’ illustrate this evolution, appealing to Nigerian audiences while delivering engaging content that entertains and informs.
Original Source: businessday.ng
