ServiceNow identifies India as a rapidly growing market for AI solutions, actively engaging sectors like finance, telecom, and healthcare to enhance automation and reduce costs. The company’s engineering efforts in India focus on agentic AI, with significant potential for enterprise transformation. Despite hesitations about adoption, demand for these solutions is anticipated to increase significantly in the coming years.
ServiceNow views India as a key growth market alongside other countries like Mexico and Brazil. The demand for AI-powered software solutions is growing in sectors such as financial services, telecom, and healthcare, as these industries seek to enhance efficiency through automation. The company emphasizes its commitment to working with public sector undertakings to improve government services through technology.
According to Amit Zavery, President and Chief Product and Operations Officer, India is the fastest-growing market for ServiceNow globally, boasting a double-digit growth rate. He anticipates that India will soon become the largest market in the Asia-Pacific region. Approximately 20% of the company’s workforce, or over 5,200 employees, is located in Bengaluru and Hyderabad, contributing significantly to product development.
A considerable portion of the engineering initiatives in India focuses on agentic AI, enabling businesses to develop AI agents using low-code tools. Zavery highlighted that key engineering and design aspects are being carried out in India, particularly in fields such as cybersecurity and incident management. ServiceNow is incorporating agentic AI as a core feature of its platform to drive efficiency and real-time decision-making.
Agentic AI, which allows agents to perform tasks traditionally handled by humans, is projected to reach a market size of approximately $47 billion by 2030. Zavery notes that despite concerns regarding ROI and organizational changes, many customers see agentic AI as transformative for automation and efficiency. He believes that appropriate use cases can demonstrate significant value to enterprises.
Zavery provided an example of how agentic AI can benefit the legal field, particularly in contract management by facilitating faster review processes. ServiceNow’s portfolio includes collaborations with major clients such as Infosys, Cognizant, and Visa, where it employs AI to streamline payment fraud detection and dispute management.
ServiceNow recognizes India as a rapidly growing market for its AI-powered solutions across various sectors. With a focus on agentic AI and significant engineering capabilities in India, the company aims to enhance automation and efficiency for enterprises. Despite existing challenges with adoption, the company expects strong demand for these technologies as organizations explore ways to improve their operational processes.
Original Source: www.business-standard.com
