Kenya’s political landscape has seen a rebranding as Narc Kenya transforms into the People’s Liberation Party with new colors—purple, lilac, and white. Led by Martha Karua, this change aims to engage the youth ahead of the 2027 elections while maintaining core values. The new slogan emphasizes unity and liberation, reflecting a generational shift in leadership.
Kenya’s political party color schemes have traditionally been dominated by male leaders, leading to a predictable palette since independence. Notable examples include the Kenya African National Union (KANU) with Black, Red, and Green; the Forum for the Restoration of Democracy (FORD) with Black, White, and Green; and the Democratic Party featuring orange shades. The political landscape evolved from 2005 to 2008 with the emergence of the Orange Democratic Movement and the Party of National Unity, introducing Orange and Blue.
As party dynamics shifted, the merger of the National Alliance and the United Republican Party led to the Jubilee party, primarily represented by red. Recently, President William Ruto’s United Democratic Party adopted yellow in late 2021. Starting February 27, 2025, Kenyans will witness a significant transformation in this spectrum as Narc Kenya rebrands to the People’s Liberation Party under Martha Karua, adopting lilac, purple, and white as its new identifiers.
The party’s emblem will transition from a red rose to a purple rose, symbolizing love, friendship, and peace, according to Karua. She asserts that this color change maintains the party’s identity as a flower party while reflecting an evolution in mission and strategy. The People’s Liberation Party aims to connect with the Gen Z voter demographic, anticipated to be pivotal in Kenya’s 2027 elections.
Karua, known as the “Iron Lady” of Kenyan politics, emphasizes that the rebranding underscores a generational leadership shift. The mission of the PLP remains deeply rooted in liberation, moving forward from its previous agenda. Along with the new identity, the party’s slogan has evolved to “Unite” and “Liberate,” replacing “One Kenya, One Nation, One People.”
In her speeches, Karua calls for unity to address the prevailing issues in the country, advocating for adherence to the rule of law and servant leadership for the populace rather than the elite. Emphasizing youth involvement, she recognizes the necessity for young Kenyans to play an active role in political change. As the PLP gains momentum, more youth-centric activities and organizations will be revealed within the party structure.
The rebranding comes as Rigathi Gachagua, the former Deputy President, forms a coalition with figures such as Wiper Leader Kalonzo Musyoka and others, indicating a potential alliance aimed at reshaping Kenya’s political future. This synergy aligns with the PLP’s mission to address the concerns of the youth and promote inclusivity in governance.
Martha Karua’s rebranding of Narc Kenya to the People’s Liberation Party marks a pivotal shift in Kenya’s political landscape, introducing a fresh color scheme and slogan aimed at engaging the youth demographic. The transition embodies a commitment to unity and liberating leadership while addressing longstanding political challenges.
Original Source: www.capitalfm.co.ke
