Yango has launched a food delivery service in Senegal to enhance its SuperApp offerings and engage with the digital and restaurant sectors. The initiative supports local restaurants by waiving commission fees, allowing for increased order volumes. Senegal’s growing internet penetration and urbanization provide a robust market for this service, strategically positioning Yango within the nation’s evolving digital economy.
Yango has officially launched a food delivery service in Senegal, thereby enhancing its SuperApp features and engaging with the nation’s rapidly evolving digital and restaurant sectors. This initiative underscores Yango’s commitment to expanding its influence in Senegal’s tech-forward economy while providing restaurants and food sellers with a digital channel to grow their customer base.
The food delivery service is seamlessly integrated into the existing Yango SuperApp, which already facilitates ride-hailing and parcel delivery services. Partner restaurants, including popular establishments such as Mammamia, Wonderfood, Pizza Time, and Eguettes, stand to benefit from increased order volumes and reduced operational costs. In a bid to support local businesses, Yango is currently waiving commission fees for these restaurants.
Aicha Niang, Country Manager for Yango Senegal, stated, “Our ambition is to support the Senegalese economic ecosystem by creating business opportunities for partner restaurants… while generating positive economic and social impact.”
The broader context reveals an expanding restaurant industry in Senegal, driven by urbanization and changing consumer behaviors, according to the National Agency for Statistics and Demography. Internet access has exceeded 89% in urban areas, making digital solutions like Yango Food Delivery highly suitable for the market. This launch aligns with Senegal’s extensive digital transformation efforts, positioning Yango as a significant player within the e-commerce sector.
The Yango Food Delivery service is accessible on both Android and iOS platforms, with ongoing plans to incorporate additional restaurants and extend services to food stores. This strategic expansion aims to further solidify Yango’s presence in the competitive digital marketplace.
The launch of Yango’s food delivery service in Senegal marks a strategic expansion into a growing digital marketplace, enhancing its SuperApp offerings. By waiving commission fees, Yango aims to support local restaurants while capitalizing on urbanization and increased internet penetration. This initiative aligns with Senegal’s ongoing digital transformation, establishing Yango as a key figure in the country’s e-commerce landscape.
Original Source: techlabari.com
