Anthony Kiedis of Red Hot Chili Peppers has launched a new canned coffee brand named JOLENE in collaboration with Shane Powers. Supported by Live Nation, the coffee, available at festivals and online, includes ethically sourced beans from Peru and aims to enhance the concert experience for attendees.
Red Hot Chili Peppers frontman, Anthony Kiedis, is stepping into the coffee business, launching his new brand, JOLENE, alongside his friend Shane Powers. This venture follows a trend where musicians are exploring food and beverage markets. The collaboration, backed by Live Nation, will see JOLENE coffee available at various festivals and 40 amphitheaters nationwide.
Kiedis explained how the idea sparked during a casual conversation with Powers. “Shane shouted at me down the sidewalk ‘Let’s do something!’ I shouted back ‘how ’bout coffee’? He said ‘done,'” Kiedis shared about their brainstorming moment. He acknowledged his lack of business experience, quipping, “We weren’t going to come up with a computer chip for alien intelligence. Instead we decided to get in a kitchen and figure out the best possible approach to selling coffee.”
The beans for JOLENE coffee come from an all-female co-op in Peru, emphasizing a commitment to ethical sourcing. The partnership with Live Nation mirrors a previous deal made with the canned water brand Liquid Death in 2021. Kiedis’s new coffee comes in two flavors: cold brew, and oat milk latte, which can be enjoyed solo or as part of select cocktails offered at Live Nation venues.
In terms of accessibility, fans can now purchase JOLENE coffee online. Prices start at $32.99 for a 12-pack of black cans and $35.99 for oat milk lattes. As music lovers might often feel the effects of late nights, this new product offers a caffeine fix that could help keep energy levels up during events.
JOLENE isn’t just about caffeine; it’s positioned within the concert experience, aiming to provide refreshment to patrons feeling the fatigue from the festivities. With the culinary ventures of musicians on the rise, Kiedis’s entry into the market could pave the way for more musical personalities to follow suit in the beverage industry.
Anthony Kiedis has launched JOLENE, a canned coffee brand, partnering with Shane Powers and supported by Live Nation. This initiative offers ethically sourced coffee at music venues and festivals, aiming to enhance the concert experience. With two flavors available online, JOLENE could become a favorite among concert-goers looking for a boost while enjoying live performances.
Original Source: www.stereogum.com
