Frutura has acquired Montana Fruits to enhance its avocado operations and strengthen its market presence in Latin America. This move is expected to optimize supply chains and expand customer reach, aligning with Frutura’s commitment to providing high-quality fruit year-round. The acquisition will support Frutura’s growth strategy amid evolving market conditions.
Frutura, a global sales and marketing platform, has recently acquired Montana Fruits, a significant avocado packer and marketer based in Colombia. This acquisition will be managed by Frutura’s Dayka & Hackett subsidiary and strengthens Frutura’s operations in Latin America, enhancing their international strategy by solidifying existing supplier relationships.
Frutura’s CEO, David Krause, emphasized their successful acquisition strategy, which focuses on collaboration and optimization. He pointed out that the addition of Montana will aid in expanding Frutura’s avocado offerings, which is crucial for satisfying customer demands throughout the year, particularly following successful growth in table grapes, citrus, and berries.
The partnership is expected to bolster Frutura’s avocado supply chain significantly, with Montana providing established customer connections in Europe and Chile. In addition, Stephen Fink, VP of Sales & Marketing at Dayka & Hackett, expressed that this investment is essential for achieving vertical integration in the avocado sector and leveraging Montana’s capabilities for further growth in the U.S. market.
Colombia has surged in prominence as a leading avocado producer, which has benefitted Montana through ongoing growth. Fink aims to enhance production volumes further. Frutura’s platform is designed to adapt to challenges such as weather or distribution issues, ensuring continuous service to customers amid changing circumstances.
Frutura is committed to providing high-quality fruit year-round, with a network of growers and marketers sharing core values focused on excellence and sustainability. Their comprehensive approach positions them favorably to respond to customer needs globally.
Frutura’s acquisition of Montana Fruits strengthens its position in the avocado market, enhancing its supply chain and international strategy. The collaboration with established partners and the focus on vertical integration are key to meeting customer demands. As Colombia becomes increasingly significant in avocado production, Frutura is well-equipped to scale operations and adapt to market changes.
Original Source: www.perishablenews.com
