With Eid approaching, tailors in Pakistan face increasing competition from ready-to-wear clothing options. While the demand for custom garments remains significant, particularly among older generations, many younger consumers prefer the convenience of purchasing off-the-rack items. Tailors like Muhammad Shafiq still cater to a niche market for personalized fits, leading to a blend of traditional and modern fashion choices.
In the lead-up to Muslim festivals like Eid Al-Fitr and Eid Al-Adha, the demand for custom clothing in Pakistan rises significantly, with many tailors experiencing a bustling atmosphere as women seek unique designs. Tailors, like Muhammad Shafiq, utilize measuring tapes to create custom fits, although they now face increasing competition from ready-to-wear options that are convenient and affordable.
Consumers often find themselves opting for ready-to-wear clothing due to convenience, broad availability in stores and online, and trendy designs. Traditionally, tailored outfits required significant effort, involving shopping for fabrics and scheduling fittings, which younger customers may find less appealing.
Designer Arslan Haider notes that during events like Eid, market activity increases and fresh styles become available, signifying a shift in fashion preferences. While customization remains appealing for an older demographic prioritizing fit, the younger generation is leaning towards ready-made garments for ease.
Farida Qureshi, a visiting customer, expresses her preference for ready-to-wear clothing, highlighting the time-consuming nature of custom tailoring, which involves shopping for fabric and accessories. However, there remains a loyal customer base that values the personal touch of bespoke tailoring.
Shafiq, adapting to demand, continues to serve long-term clients, working extensively during Ramadan to complete their personalized Eid orders. The demand for tailored clothes persists for those who seek perfect fits unattainable through ready-to-wear options.
The evolving fashion landscape in Pakistan showcases a notable shift from custom tailoring to ready-to-wear clothing, driven by convenience and accessibility. Despite this trend, personalized tailoring remains relevant for customers seeking unique fits, illustrating a coexistence of both preferences in the market. As consumer habits continue to change, tailors must adapt while retaining their loyal clientele who value bespoke craftsmanship.
Original Source: www.arabnews.com
