Diego Castagnasso reflects on his visit to a blueberry production site in Peru, showcasing its evolution from a hostile environment to a thriving operation. The partnership with Family Tree Farms led to the creation of Family Farms Peru, which focuses on premium varieties and innovative farming techniques. The article emphasizes the importance of understanding client needs in the continued growth of the blueberry industry.
This article discusses the evolution of the blueberry industry in Peru, specifically highlighting a visit to a production site in Pisco by expert Diego Castagnasso. This site, which he first visited a decade ago, exemplifies the transformation within the industry over the years. Originally characterized by an arid landscape, the site has undergone significant changes through innovative practices.
Agroinversiones Valle y Pampa began in a challenging environment with basic systems, primarily utilizing Biloxi and Misti blueberry varieties. However, under the guidance of Juan Pablo, the Technical Director, they continuously sought improvements and diversified their practices. Incorporating methods like asparagus mulch demonstrated their commitment to enhancing fruit quality despite initial obstacles.
Over time, the producers recognized the necessity to evolve from their original model as the market changed. They established a partnership with Family Tree Farms, leading to the formation of Family Farms Peru which now focuses on premium MBO varieties, including “Eurekas” like Sunrise, Sunset, Max, and the improved Eureka Gold.
Today, Family Farms Peru boasts nearly 600 hectares cultivated compared to the initial 70 hectares, showcasing remarkable growth not just in acreage but also through technical advancements in farming practices. Innovations like improved pruning techniques, new pollination methods, and AI analysis optimize product quality.
The future of the blueberry industry emphasizes understanding client needs and adapting varieties accordingly. Castagnasso invites readers to engage in a dialogue about client evolution and their expectations from the industry. He remains accessible in Lima for discussions regarding the seminar, encouraging communication and feedback.
Finally, the piece concludes with a reminder of Family Farms Peru’s distinction of having the largest Eureka Gold acreage worldwide, emphasizing the scale of their operation and the premium quality of their produce.
The visit to the blueberry production site in Pisco highlights the significant transformation within the Peruvian blueberry industry over the past decade. From humble beginnings, Agroinversiones Valle y Pampa has evolved through strategic partnerships and technical innovations, resulting in the creation of Family Farms Peru. The focus now shifts to client engagement and tailoring products to meet evolving market demands, ensuring continued growth and success in the industry.
Original Source: www.freshfruitportal.com
