The GWI Report shows significant TV screen time globally, with varying averages per country. The U.S. leads with 4.39 hours, followed closely by South Africa and Brazil. Although streaming platforms are rising, traditional TV still holds strong viewer engagement, as seen in the UK and Chile.
The Global Web Index (GWI) Report reveals that TV screen time remains a crucial aspect of daily media consumption. The report surveyed internet users aged 16 to 64 and highlights variances in average daily TV watching across different countries. Despite the growth of streaming services, traditional TV continues to hold a significant share of viewer attention in numerous regions.
The following countries exhibit the highest average daily TV screen time per user:
– United States: 4.39 hours per day. Though the U.S. is a digital content center, traditional TV still plays a vital role. Increasingly, viewers shift toward on-demand services such as Hulu, Netflix, and Disney+, merging “TV time” with “screen time.”
– South Africa: 4.04 hours per day. South Africa leads in the Sub-Saharan region for TV screen time. While broadcast TV remains popular, digital consumption is gaining traction, particularly among younger audiences utilizing streaming on mobile devices.
– Brazil: 4.4 hours per day. Brazilians are avid entertainment consumers, balancing traditional TV and streaming. Telenovelas maintain cultural significance while platforms like Globoplay and YouTube thrive.
– United Kingdom: 3.54 hours per day. The UK shows a moderate TV screen time compared to countries with higher averages. Media consumption in the UK diversifies with increased engagement in social media, digital news, and podcasts.
– Chile: 3.43 hours per day. In Chile, there is significant viewing of traditional TV, particularly for news and telenovelas. Streaming services like Netflix and Amazon Prime have become increasingly popular among the younger urban population.
TV viewing remains a major component of daily life across various countries, with significant hours noted in regions like the United States, South Africa, Brazil, the United Kingdom, and Chile. The growth of streaming services is evident, although traditional TV experiences substantial viewership, highlighting an ongoing trend of blending viewing preferences in the digital age.
Original Source: globalsouthworld.com
