Morocco’s “Affordable Fish” initiative has sold 2,150 tons of seafood in over 40 cities since February 22, aimed at providing affordable options amidst rising prices. The initiative includes mobile caravans for remote areas and expanded logistics during Ramadan. Public trust in quality has driven strong sales, while debates about middlemen persist in the fishing industry.
The Ministry of Agriculture and Fisheries in Morocco reported that the seventh edition of the “Affordable Fish” initiative has sold 2,150 tons of seafood across more than 40 cities since its launch on February 22. This initiative aims to provide citizens with seafood at reasonable prices amid public concern over rising fish costs.
Originally, the plan was to distribute over 4,000 tons of fish nationwide. Key cities participating in this initiative include Casablanca, Rabat, Sale, Fez, Agadir, Marrakech, and Dakhla. Additionally, mobile caravans are reaching remote areas to ensure broader access to seafood during Ramadan.
Sales points have been well-received, with nearly 400 customers visiting each daily due to public trust in the quality and affordability of the fish. All seafood undergoes thorough safety inspections conducted by the National Office for Food Safety (ONSSA).
In the coming weeks, distribution will expand through enhanced logistics and coordination among industry stakeholders, helping to ensure a consistent seafood supply during Ramadan. A public debate over fish prices in Morocco began with a young man from Marrakech who sold sardines for MAD 5 ($0.50) per kilo, significantly lower than the market price of MAD 25 ($2.50).
This sparked discussions about middlemen, or “Chnaqa,” who are often blamed for inflated seafood prices. Fishermen reported wholesale sardine prices between MAD 2.5-3 ($0.25-0.30), highlighting the discrepancies in retail pricing for consumers.
The “Affordable Fish” initiative in Morocco demonstrates a successful public response to rising seafood prices by providing 2,150 tons of frozen fish at accessible prices. The increased availability across over 40 cities, including remote regions, addresses citizen demand. Enhanced logistics and safety measures ensure consistent supply, while the controversy over middlemen exemplifies broader economic challenges in the fish market.
Original Source: www.moroccoworldnews.com
