Montana Beef Council and USMEF sent ranchers to Mexico to enhance U.S. beef exports amidst trade uncertainties from a new tariff. The collaborative efforts aim to solidify relations between U.S. and Mexican beef markets, focusing on both premium cuts and variety meats. Each rancher contributes to marketing initiatives, highlighting the significance of diverse beef products in sustaining Montana’s beef industry.
The Montana Beef Council, along with the U.S. Meat Export Federation (USMEF), dispatched local ranchers to Mexico to enhance relations and boost U.S. beef exports. This initiative focuses on expanding ties between U.S. and Mexican beef markets, with Mexico identified as a key destination for U.S. beef products.
USMEF is responsible for global marketing of U.S. beef, supported financially by U.S. beef producers through a marketing fund. Key markets for Montana’s beef products include both Mexico and Canada, where Canadian feedlots finish Montana cattle prior to processing.
Ranchers attended the Expo Carnes 25, a significant meat trade show in Monterrey, coinciding with President Trump’s implementation of a 25% tariff on certain goods, creating export uncertainty. Justin Iverson, a Potomac cattle rancher and chair of the Montana Beef Council, expressed concerns, stating the accuracy of presentations is rapidly changing.
Despite tariff concerns, Iverson indicated that agricultural exports under the US-Mexico-Canada Agreement would likely remain unaffected. Mexico imports a diverse range of U.S. beef products valued at $1.2 billion annually, including both premium cuts and variety meats, which are less popular domestically but highly valued elsewhere.
Each rancher contributes to USMEF financially, paying a dollar per exported cattle head, split between Montana Council and national marketing. Variety meats, which may be overlooked in the U.S., provide nutritious protein to international consumers, according to Iverson.
Iverson pointed out that U.S. beef tongues are particularly prized in Japan, with most production earmarked for export. Sustaining the promotion and export of U.S. beef—including diverse cuts—is essential to uphold Montana’s beef industry and foster strong international trade. The Montana Beef Council and USMEF remain dedicated to assisting ranchers amidst a shifting trade landscape.
The Montana Beef Council and USMEF are actively engaged in strengthening U.S.-Mexico beef trade relations. With exports to Mexico being critical, ranchers contribute financially to support global marketing efforts. Despite trade uncertainties due to newly imposed tariffs, there is optimism that U.S. agricultural products, particularly beef, will continue to thrive in international markets. The promotion of variety meats offers opportunities for increased global demand, vital for the ongoing success of Montana’s beef industry.
Original Source: nbcmontana.com
