A survey in South Africa and Germany shows limited public awareness of living scientists, with over half of respondents unable to name one. The study highlights the importance of scientists engaging with the media and public to combat misinformation and enhance trust. Expectations for visible scientists include professionalism, charisma, and transparency. Opportunities exist for increased diversity in scientific representation.
Recent surveys indicate that public knowledge and recognition of scientists in South Africa and Germany are limited, with over half of the respondents unable to name a living scientist. This highlights the challenge of visibility for scientists, despite some achieving media fame. The importance of scientists engaging with the public is underscored as they have the potential to influence science policy, public opinion, and combat misinformation.
The survey findings reveal that when asked to identify a living scientist, many respondents listed deceased individuals or public figures unrelated to science. Some mentioned controversial figures, illustrating that visibility can be misconceived and linked to public discourse rather than scientific contribution. Health researchers known for their roles during the COVID-19 pandemic were the most frequently recognized living scientists, showing that visibility is still limited.
Respondents expressed expectations for scientists to have professional integrity, articulate communication skills, and a commitment to serving the public. They suggested that scientists should always provide evidence-based information, avoid political biases, and advocate transparently for all citizens. Notably, preference for a scientist’s appearance or gender was minimal, indicating opportunities for greater diversity in public scientific representation.
The Many Labs project’s study reflects the high public trust in scientists worldwide and emphasizes the need for scientists to engage more actively in society. To boost their visibility, scientists may consider collaborating with media professionals or accessing existing communication resources and training programs. Ultimately, fostering a diverse range of visible scientists could enhance public engagement and support for scientific endeavors.
The findings underscore a significant gap in public recognition of scientists, revealing a need for greater visibility and public engagement from the scientific community. Public expectations emphasize the importance of professionalism and transparency from scientists. The similarities in perceptions across countries indicate a universal desire for scientists to take on more visible roles. Increasing scientist visibility, particularly among younger and diverse individuals, can strengthen public trust and enhance the role of science in society.
Original Source: theconversation.com
