Morocco aims to attract one million German tourists by 2025, leveraging tourism for cultural exchanges and economic growth. This initiative is part of a strategy that highlights Morocco’s increasing interest in the German market. Notable figures supported this vision during the ITB Berlin 2025 event, emphasizing the tourism sector’s importance to the economy.
Morocco seeks to attract one million German tourists by 2025, as emphasized by Zohour Alaoui, Morocco’s Ambassador to Germany, during a gala dinner in Berlin. This event followed the conclusion of the International Tourism Fair (ITB), highlighting the importance of tourism in the relations between Morocco and Germany. Alaoui described tourism as a “lever” for deepening friendships and achieving mutual ambitions.
The ambassador described tourism as an essential means of fostering cultural exchange and community, stating, “Each German tourist who visits Morocco contributes to further strengthening the bonds of friendship that unite our two countries.” Morocco’s attendance at ITB Berlin 2025 showcases its growing interest in the German market, which saw a 40% increase in German tourists back in 2019.
Tourism significantly impacts Morocco’s economy, contributing 7.2% to GDP in 2024. Factors supporting this growth include Morocco’s geostrategic location, strong economic performance, political stability, and a culture of openness, bolstered by government initiatives under King Mohammed VI’s guidance.
The gala featured notable Moroccan figures and tourism officials, including Achraf Fayda, Director General of the Moroccan National Tourism Office (ONMT), and Hamid Bentahar, President of the National Tourism Confederation (CNT). ITB Berlin 2025 attracted industry professionals from over 170 countries, showcasing Tourism offerings in a 730-square-meter pavilion.
Morocco’s ambitious goal of welcoming one million German tourists by 2025 demonstrates its commitment to enhancing tourism relations with Germany. This strategy underscores tourism’s role as a vital component of Morocco’s economy and cultural exchange. With growing interest from German travelers, Morocco aims to solidify its position as a favored tourist destination.
Original Source: www.moroccoworldnews.com
