In 2024, Argentina retained a leading position in the global pear market with a 48% share. However, challenges arose from high internal costs and a declining presence in European markets due to varietal preferences. Production exceeded expectations, leading to significant waste. The industry is poised to stabilize market share as it adapts to current economic conditions and consumer tastes.
As the 2025 Argentine pear season commences, Betina Ernst, the president of Top Info Marketing S.A., provides an analysis of the 2024 season. Argentina dominates the global pear market, particularly in Europe, with a significant 48% market share, outpacing South Africa at 37% and Chile at 15%. This strong position highlights the importance of Argentine pears in the international market.
In 2024, favorable exchange rates initially benefitted the sector, following heavy inflation. “When Javier Milei’s government took office, inflation was running at 20% per month. Many exporters rushed shipments because they knew they were in a favorable position,” Ernst noted. However, while the exchange rate stabilized, internal costs continued to surge.
The Argentine pear industry is grappling with high production costs exacerbated by persistent inflation. Ernst emphasized that the labor system’s complexity contributes to these elevated costs, stating, “For the system to function effectively, tax burdens and labor costs must be reduced.” Tensions between producers and exporters further complicated the landscape, as some faced delays in payments to producers due to financial struggles.
Production levels in 2024 were surprisingly high, resulting in excessive inventories, leading to significant waste. Ernst pointed out that some surplus pears were processed, but others were discarded, representing a considerable loss for the sector. This inefficiency underscores the need for better management practices within the industry.
Argentina’s key pear export markets include Brazil, Russia, the United States, and Europe. Ernst indicated a decline in market share in Europe, attributed to changing consumer preferences away from the primary varietal, Williams. She stated, “We have lost significant market share in Europe due to varietal preferences. Our main variety is Williams, which European consumers are no longer interested in.”
Moving forward, Argentina’s market share is predicted to stabilize despite challenges. Ernst anticipates that Chile will increase its focus on the U.S. market this year due to constraints in domestic production. In terms of pricing, U.S. prices have held steady, while initial European prices were high before experiencing a drop due to sufficient local supply.
The 2024 season for Argentine pears showcased both strengths and weaknesses in the market. While Argentina maintained its leadership in pear exports, rising production costs and market share losses in Europe pose significant challenges. The need for labor cost reductions and improved supply chain efficiency remains critical. The upcoming season’s outlook depends on how effectively Argentina navigates these obstacles and adjusts to consumer preferences.
Original Source: www.freshfruitportal.com
