Mindware has launched a new office in Nairobi, Kenya, to serve as its East African headquarters, enhancing support for regional partners and customers. Spiros Rafailovits has been appointed Territory Manager to spearhead local operations. The expansion aims to capitalize on Kenya’s digital economy and strengthen regional partnerships, fostering local digital transformation initiatives through various strategic vendor alliances.
Mindware, a prominent value-added distributor in the Middle East and Africa, has inaugurated a new office in Nairobi, Kenya, reinforcing its growth strategy in the region. This office will act as the East African headquarters and is aimed at enhancing Mindware’s service offerings for partners and customers across the MEA region.
The company has appointed Spiros Rafailovits as the Territory Manager for East Africa, who will lead a dedicated local team focused on expanding business and strengthening channel partner relationships. Nicholas Argyrides, the Regional Vice President for the Gulf and East Africa, will oversee the operations in Kenya, ensuring alignment with broader business goals.
Situated in Nairobi’s Westlands Business District, the new office offers strategic access to key stakeholders, enhancing Mindware’s local support capabilities. This presence is expected to improve response times and engagement within the East African partner ecosystem, leveraging local knowledge to better serve the market.
Nicholas Argyrides highlighted that Kenya’s rapid economic growth positions it as a key technology hub. He noted, “Mindware’s decision to expand into Kenya is driven by the country’s rapid economic growth and its emerging role as a major technology hub in Africa.” The focus will be on localized support, including technical training, financial investment, and initiatives to promote digital transformation.
Mindware will also celebrate its expansion with an official inauguration event in Nairobi, which will involve stakeholders, industry leaders, and partners, aimed at fostering collaboration and exploring new opportunities.
The company maintains strong alliances with leading technology vendors including Dell Technologies and Microsoft, enabling the delivery of advanced IT solutions in cybersecurity, cloud computing, and AI. These partnerships place Mindware in a strong position to drive technological advancements in Kenya and beyond.
Spiros Rafailovits remarked, “We are excited to open our first office in Kenya, marking a major step in our East African growth.” This move aims to strengthen regional partnerships and empower local businesses through cutting-edge technology solutions.
Mindware’s new office in Nairobi establishes a significant foothold in East Africa, enhancing local support and driving business growth. By leveraging strategic partnerships and promoting digital transformation, Mindware aims to empower the regional tech landscape. The proactive leadership and local presence signify a commitment to meet the increasing demand for IT solutions in Kenya and its neighboring countries, with long-term plans for further expansion.
Original Source: www.zawya.com
