Martha Karua’s NARC-Kenya has been rebranded as the People’s Liberation Party to attract younger voters, especially Gen Z. The party introduces new colors and a revised symbol, highlighting its commitment to liberation and democracy. Karua also criticized the Kenya Kwanza government’s fees for identity cards, stating it could disenfranchise youth.
Martha Karua announced the rebranding of her party, NARC-Kenya, to the People’s Liberation Party (PLP) to engage better with the younger voter demographic, especially Generation Z. The change, ahead of its official launch, reflects a need to modernize the party’s image, as the original name had lost resonance with today’s youth. Karua emphasized the party’s commitment to democratic principles and revitalization through this transformation.
In summary, Martha Karua’s shift from NARC-Kenya to the People’s Liberation Party aims to reconnect with younger voters by presenting a modernized image and embracing democratic ideals. The new branding features fresh colors and a revised symbol while addressing issues affecting youth, such as the introduction of identity card fees.
Original Source: www.citizen.digital
