In 2024, smartwatch sales in Brazil rose 37% due to more brands and competitive prices, with significant interest from health-conscious consumers. Major retailers reported doubled sales and increased searches as demand surged. Global smartwatch sales are expected to total 164.04 million units this year. The Chinese market also saw a sales increase, notably from local brands. New health monitoring features are enhancing consumer appeal, with Huawei and Samsung launching competitive products.
In 2024, smartwatch sales in Brazil surged by 37% compared to the previous year, driven by an increasing variety of brands and competitive pricing, particularly for sports and health-oriented devices. NielsenIQ GfK reported a 9% rise in revenue for this category, signifying a significant resurgence in consumer interest after many Brazilians shifted focus to smartphone timekeeping.
Retail giants such as Amazon and Mercado Libre have noted remarkable growth in smartwatch sales and interest this year, with Amazon indicating a doubling of sales from January to February 2024. Mercado Libre observed a 22% rise in smartwatch-related searches in early February, which can be attributed to increased consumer attention toward fitness and health monitoring after New Year resolutions.
Looking to the global market, smartwatch sales are anticipated to reach 164.04 million units in 2024, reflecting a 4.8% increase. In contrast, 2023 witnessed a decline of 5.3% in sales. Statista predicts that by 2028, smartwatch sales will exceed 175 million units, indicating a robust recovery trend in this technology segment.
China’s smartwatch market is also performing well, with a 29% increase in sales during the fourth quarter of 2024 versus 2023. This surge was primarily driven by local brands like Huawei and Xiaomi, while Apple has seen a decline in sales, apart from gains in India. The resurgent demand for smartbands globally, with a rise in sales to 10.4 million units, reflects shifting consumer preferences for more affordable wearable technology.
Samsung and Xiaomi are launching new smartbands, enhancing their appeal to new users. Samsung’s Galaxy Fit3, priced at R$470, is designed as an entry-level wearable, while more advanced options like the Galaxy Watch 7 start at R$2,500. Innovations like urban GPS and AI-powered health monitoring features highlight the technological advancements in these wearables.
Huawei is entering the Brazilian market with smartbands and smartwatches, which include advanced health monitoring features integrated into local healthcare systems. Their pricing ranges from R$370 for smartbands to R$5,300 for smartwatches. This strategy has spurred interest in health-related functionalities as consumers seek devices that provide comprehensive health data and insights.
Smartwatch sales in Brazil have seen a remarkable 37% growth in 2024 due to increased brand competition and consumer interest in health and fitness tracking. Major retailers report significant sales spikes, and this trend is echoed globally, with a projected recovery in the smartwatch market. New product innovations, especially in health monitoring, signal a promising outlook for wearable technology. The entry of brands like Huawei and advancements from existing players strengthen the market dynamics, likely leading to further growth in the coming years. As consumer expectations heighten, the focus on functional and health-conscious smartwatches continues to shape industry trends.
Original Source: valorinternational.globo.com
