Campari Group GTR has launched its largest omnichannel campaign for Aperol in Punta del Este Airport, focusing on enhancing consumer engagement across South America. The campaign includes a significant branded display, immersive pop-up experiences, and collaboration with various airport partners. Additionally, it features incentives for travelers and aims to expand Aperol’s presence in several major airports across the region.
Campari Group GTR has launched its largest omnichannel campaign for Aperol in Uruguay’s Punta del Este Airport, aiming to enhance consumer engagement across South America during a three-month promotional period. This initiative, developed in collaboration with Avolta and Airports of Uruguay, features a prominent 13-meter branded display, along with digital pre-flight engagement strategies designed to keep Aperol top-of-mind for travelers.
The Punta del Este setup includes an immersive pop-up space in the Commercial Terminal, featuring a tasting bar and photo opportunities. Additionally, shoppers can receive a tote bag and branded wristbands with their purchases, incentivizing consumer interaction. Two bottles of Aperol purchased come with a voucher for a complimentary Aperol Spritz at a terminal bar, enhancing the campaign’s colorful offerings.
Beyond the commercial areas, Campari has established a Living Room Lounge at the private airport in Punta del Este, where travelers can enjoy Aperol Spritz cocktails. This campaign serves as a launchpad for further expanding Aperol’s presence across South America, marking a strategic partnership with prominent airports.
The comprehensive campaign will reach other major hubs in South America, including Montevideo and Buenos Aires. It aims to redefine the travel experience through strategic alliances, covering four airports and enhancing passenger journeys from departure to arrival.
Marcelo Rodriguez, Commercial & Marketing Director of Avolta, emphasized the unique nature of this activation. He noted the importance of creating multidimensional environments that resonate with travelers. Biancamaria Sansone from Campari underlined that the campaign’s vibrant and engaging elements aim to inspire joy during the summer season, successfully merging digital and physical experiences.
The launch of Campari Group GTR’s omnichannel campaign for Aperol at Punta del Este Airport represents a pivotal moment for the brand in South America. The initiative combines dynamic digital marketing and engaging in-person experiences to promote Aperol effectively. The multi-location strategy across key airports aims to capture the attention of travelers and enrich their experiences, indicating a significant growth strategy for Campari Group in the region.
Original Source: www.dfnionline.com
