A evaluation of Chido Nwakanma's Media Relations Playbook: 25 Confirmed Efficient Hacks by UZOR MAXIM UZOATU.
PUBLIC relations on the subject of the media has made a much-needed breakthrough in Chido B. Nwakanma's just-released guide Media Relations Playbook: 25 Confirmed Efficient Hacks.
Modern developments in media relations in Nigeria and far of Africa are examined with a mastery that instructions consideration.
Sought-after media guide and lecturer Chido B. Nwakanma has been facilitating coaching on Media Relations Administration at skilled boards and universities for the previous 9 years and has distinguished himself as an adjunct school on the College of Media & Communication, Pan-Atlantic College, Lagos.
It’s instructive that the Nationwide Universities Fee (NUC) has divided Mass Communication into seven completely different domains, with Public Relations as a standalone subject.
Since media relations is vital to public relations, Nwakanma's Media Relations Playbook is certainly a well timed sport changer as a necessary information.
Nwakanma is akin to an astute coach in American soccer who graduated from the sphere as a consummate quarterback who masterfully orchestrates the sport armed with a basic playbook.
You possibly can't assist however study from the guru who has 30 years of cognate expertise within the subject of communication administration and has served because the Chairman of each the Worldwide Affiliation of Enterprise Communication (IABC) Nigeria and the Public Relations Consultants Affiliation of Nigeria (PRCAN).
On this millennial period of plural info platforms, we are able to say that the media is all over the place.
In accordance with Media Relations Playbook, as of April 2023, Nigeria had 740 useful radio, tv and on-line broadcast stations, comprising 390 radio stations and 350 tv stations, broadcasting in English, Hausa, Yoruba, Igbo, Ijaw, Fulfude, Efik, Urhobo and over 50 different languages.
Nigeria has over 100 nationwide, regional, neighborhood and native print media publications, with the preferred newspapers being The Guardian, The Punch, Vanguard, ThisDay, The Nation, The Solar, Every day Belief, Management Every day Unbiased, Premium Occasions and many others.
Digital media may be seen as all the trend lately, and the ever-present social media can’t be carried out with out warts and all in response to info, misinformation, disinformation and all of the likes.
Nwakanma's Media Relations Playbook provides 25 seamless classes, beginning with being clear about aims, audiences and outcomes.
In media relations, it’s elementary to be clear in regards to the technique, that’s, in regards to the motion plan to realize a long-term aim.
Having a transparent media engagement plan specifies who, what, the place, when and easy methods to do the required.
The job of the accountable practitioner is to “inform your story” as a result of “the aim of media relations is mostly to get the phrase out on behalf of your group or consumer.”
There is no such thing as a escaping the necessity to write completely different variations of the story to mirror the media sorts of the second.
Nwakanma advises to remain optimistic throughout a disaster and keep away from off-the-record feedback that might spell catastrophe.
In vital media relations, one have to be ready to anticipate completely different reactions, even the not so helpful ones.
Towards the grain of sharing experiences 'in confidence', one should understand that you don’t say something that you wouldn’t wish to have revealed.
An essential lesson in finishing up this job, as outlined in Nwakanma's Media Relations Playbook, is managing the range of platforms.
Nwakanma emphasizes that “media relations and communication as an entire are on stable theoretical foundations,” main the creator to advise as follows: “Thou shalt apply media theories.”
In accordance with Nwakanma, “media segmentation is a central theme within the literature on built-in advertising communications.”
Media Relations Playbook drives residence the lesson: “Monitoring has turn into much more essential within the age of pretend information, a number of platforms and algorithms.” Monitor! Monitor! Monitor!
The significance of relationship constructing can’t be denied in right now's worthwhile media relations enterprise.
Like Noah within the Bible, one should construct the ark earlier than the storm breaks.
The necessity to finances appropriately and successfully can’t be overemphasized, as Nwakanma asserts: “The finances makes or breaks the deal.”
It’s important to “notice that prices apply when coping with the printed media,” which Nwakanma illustrates with the expertise of PR company Blueflower Restricted on the difficulty of “business information” in broadcast information in Nigeria .
Though Nwakanma is aware of that “the trade of money is a significant story and impression of media relations in Nigeria and most of Africa,” he dares to advise that one should “act ethically on the subject of long-term advantages, regardless of the atmosphere'.
Analysis is vital in Nwakanma's Media Relations Playbook, and “essentially the most essential analysis is that of the purchasers.”
Nwakanma argues that the trade has moved past the standard 4 Ps of selling, specifically product, place, value and promotion – and due to this fact the astute practitioner should essentially “acknowledge that media is barely a part of the whole communications combine” and incorporate different components , corresponding to phrase of mouth.
The constant recommendation is to 'deal with retorts with tact and concentrate on the large image'. Nwakanma illustrates the difficulty of rejoinder by publishing the article titled “Arik Air is a catastrophe ready to occur” by RO Isenalumhe Esq which receives a rejoinder titled “Press Assertion: Arik Air Operations Protected” by Captain Roy Ilegbodu , the Chief Government Officer of Arik.
Nwakanma additionally publishes the op-ed titled “The Asaba Shame” by Reuben Abati on the 2018 African Senior Athletics Championships organized by Delta State, which attracts two responses titled “The Pleasure and Thrills of Asaba 2018” and “Take Two of the Joys and Thrills of Asaba 2018” and “Take Two of the Joys and Thrills of Asaba 2018” by Jackson Ekwugum, the Communications Supervisor at Authorities Home, Asaba.
It’s noteworthy that Nwakanma republishes his rejoinder to Reuben Abati's article titled “The Jonathan They Do Not Know” the place he juxtaposes the world of distinction between Abati as a newspaper columnist and his position as a PR strategist for President Jonathan.
Within the last classes of Nwakanma's Media Relations Playbook, the recommendation is to maintain guarantees, to notice that communication is a cultural phenomenon, to hunt and obtain quid professional quo, to know that the platform and publicity belong to the consumer or buyer , and at last, observe path on media relations by trade professionals.
The 5 media relations administration case research included within the Media Relations Playbook have been written by Dr. Emeka Agbayi of Nigeria LNG Restricted (NLNG), Funsho Aina of MTN, Temitope Oguntokun of Worldwide Breweries Plc.
Chido B. Nwakanma has written a watershed guide in Media Relations Playbook: 25 Confirmed Efficient Hacks, and I can not go additional than agreeing with the phrases of PR guru Mike Okereke, which is written within the foreword as follows: “I can affirm that the Media Relations Playbook is the most effective guide on the observe of media relations revealed in Africa and is among the greatest on the earth.”
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