In preparation for its flagship artwork competitors, Artwork Grasp Africa, BIC has known as on creatives from throughout the area to depict their interpretation of Ubuntu (or One Africa), the theme of this yr's competitors, utilizing the long-lasting BIC ballpoint pen .
Nonetheless, this yr's theme invitations artists to precise what unity and interconnectedness inside Africa means to them. Up to now, Artwork Grasp Africa has linked with greater than 6,000 creatives from throughout the area.
Submission of entries commenced on April 19, 2024 through the BIC Artwork Grasp Africa web site. Entrants have three months to finish their art work earlier than judging takes place, adopted by the announcement of the winners within the ultimate quarter of the yr. Entries will probably be judged based mostly on creativity, originality and technical expertise.
The primary, second and third place winners will probably be awarded a BIC of $2,000, $1,000 and $500 respectively. A complete of 9 winners from throughout the area may even be introduced and awarded. Artworks from chosen members will probably be included in a number of BIC-owned artwork platforms, together with probably the most just lately launched Artwork Grasp Africa Metaverse Gallery.
Commenting on the event, Gregory Alibaux, Administrator of Artwork Grasp Africa and Advertising and marketing Director for the Center East and Africa at BIC, stated: “We’re delighted to launch the extremely anticipated competitors, Artwork Grasp Africa. We proceed to offer a platform for artists and creatives within the area to assist them categorical themselves – all according to our dedication to encouraging self-expression and creativity. This yr is particular for the competitors because it additionally marks the yr we took this system to the subsequent degree by launching an Artwork Grasp Africa metaverse gallery, breaking boundaries and bringing African expertise to the world.”
Artwork Grasp Africa was based in South Africa in 2017. After being extremely anticipated inside the arts neighborhood, the competitors expanded to the broader areas of the Center East and Africa. Yearly, BIC introduces a theme that creatives are requested to painting with the BIC ballpoint pen.
