ACTOR and former Massive Brother Naija housemate Lucy Edet Essien has change into the model ambassador of Fidossi Wines & Spirits (FWS), a number one distributor of Italian wines and spirits in Nigeria.
The corporate lately signed the Massive Brother Naija star in Lagos. She is anticipated to make use of her rising profile to steer the market penetration of FWS's high manufacturers, together with Vecchia Romagna (VR) 1820, MOOD Luminous Italian Champagne and Amaro Montenegro Bitters.
Essien, an actor, mannequin and model influencer, gained recognition by taking part within the Massive Brother Naija 2020 version. Her return as a part of the latest All-Star version additional boosted her reputation. With a major on-line following and a popularity for sharing insightful opinions on social media, she is effectively positioned to characterize FWS's high manufacturers.
Essien mentioned of her ambassadorship: “I’m pleased to be a part of the FWS household of manufacturers. We share a match. VR 1820, MOOD Luminous Italian Champagne and Amaro Montenegro are top of the range manufacturers related to class. There are hardly higher choices for wine and spirits lovers.”
She added: “As a part of my involvement with the model I can be concerned in meet-and-greets throughout the favored retail house. I’ll go to excessive quantity consumption factors at occasions and golf equipment to have interaction with followers and shoppers. It is going to be an attention-grabbing expertise. Followers ought to look out for VR 1820, MOOD Luminous Italian Champagne and Amaro Montenegro Bitters.”
The Chief Govt Officer of Fidossi Wines & Spirits, Fidelis Egbochie, counseled the partnership. He mentioned: “We’re pleased to have Lucy Edet on board the FWS clan. Since she got here into the limelight in 2020, she has created a powerful persona throughout all channels. Her dedication to high quality engagement throughout platforms resonates with our model.”
Egbochie additionally mentioned the Nigerian wine and spirits market, noting that it has witnessed vital development lately as shoppers proceed to indicate curiosity within the product class, particularly premium and imported manufacturers.
“Given shoppers' love for premium wine and spirits, Fidossi Wines & Spirits regularly combs one of the best vines and wineries worldwide to make sure one of the best merchandise can be found on retailer cabinets and at venues. VR 1820, MOOD Luminous Italian Champagne and Amaro Montenegro Bitters are most popular as they attraction to the stylish style of the Nigerian luxurious client,” he explains.
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