Bigi, the award-winning carbonated gentle drink model below Ceremony Meals Restricted has simply launched a brand new tv industrial (TVC) that celebrates the hearth in our bellies, and the distinctive capacity of Nigerians to beat obstacles with infectious resilience, laughter and an unyielding perception in our potential that no dream is simply too huge.
“Nigerians are dreamers, however extra importantly, they’re doers,” says Biola Aransiola, Bigi’s Assistant Model Supervisor. “This TVC is a tribute to our hustle, laughter in instances of adversity and our steadfast spirit. It’s a celebration of the whole lot that makes Naija distinctive, and the way Bigi is with them each step of the way in which, in each second.”
The TVC presents vivid visuals, a catchy soundtrack and a relatable story of abnormal Nigerians chasing their goals. However on the coronary heart of the message lies the highly effective message that the Naija spirit is in each refreshing sip of Bigi.
It goes additional than particular person processes. It exhibits how the Naija spirit transcends private experiences and transfers to these round them with its infectious vitality. We see others drawn to the infectious laughter, steadfast assist networks, and can-do angle that’s current in each interplay. And once they can not absolutely embrace the spirit, they cry out, “Depart the remainder to Naija!”
Bigi positions itself as greater than a drink, however as a companion and image of the Nigerian spirit. Each sip is a reminder of the energy, resilience and unwavering religion that defines the nation.
The #BigiForEveryMoment marketing campaign extends past the TVC and encourages Nigerians to share their very own tales of hustle, laughter and triumph, and the way Bigi fuels their journey.
With its refreshing style and reasonably priced worth, Bigi has turn into a family title synonymous with high quality and worth. The model is dedicated to supporting the goals and aspirations of Nigerians, and the brand new TVC is a testomony to this dedication.
