Throughout a current inner Public Relations class, the worker emphasised the necessity for efficient worker relations that may foster a productive work setting, resulting in higher worker satisfaction, loyalty and productiveness.
He added that it could possibly additionally assist entice and retain gifted staff, cut back worker turnover and decrease battle and disputes within the office.
Worker relations embrace methods that may enhance satisfaction, motivation, and dedication to a company. This contains efficient communication channels; efficiency analysis programs; acceptable mediation procedures for resolving conflicts; alternatives to extend expertise and data, {and professional} growth packages.
After emphasizing that rewards and recognition are important to managing the connection between an employer and its staff, the useful resource individual performed an audiovisual picture of an occasion involving a company's head and spokesperson.
The video featured the Comptroller Normal of the Nigeria Customs Service (NCS), Bashir Adewale Adeniyi, and the company's spokesperson, Abdullahi Aliyu Maiwada. An skilled PR skilled, the CG is a Fellow of the Nigerian Institute of Public Relations (NIPR), whereas Maiwada is a consummate communicator.
The worker requested the members to observe and provides their views on what occurred throughout an awards ceremony through the Worldwide Customs Day celebration in Lagos. Maiwada, the Grasp of Ceremonies, invited an officer to obtain an award on behalf of the PR unit that manages relations with authorities businesses, enterprise companions, residents and the media by communication, transparency and suggestions.
After ascending the stage to make the presentation, CG Adeniyi started thus: “Because the PRO was modest about it, I’ve to make a couple of revelations.” The chief admitted that Maiwada, the pinnacle of the PR unit, had made nominations for a lot of award classes however intentionally overlooked his identify or that of the staff.
“When the classes of the award had been talked about, the organizing committee agreed with all classes. When the listing got here to me, I stated that is about stakeholder engagement and nobody does this greater than the PR division. Maiwada has finished very nicely; he has made the most effective use of each alternative he has,” Adeniyi famous.
“He didn't nominate himself, so I advised the organizing committee he deserves an award and so they agreed. The following morning I acquired a message thanking me for making him (Maiwada) the award winner; nonetheless, he requested that I award the unit as a substitute of him, as he was not doing it alone. I used to be moved and agreed.”
The Customs boss then invited the Chairman of the Nigerian Guild of Editors (NGE), Mr. Eze Anaba, to make the presentation to the general public relations unit employees current. Adeniyi's act, illustrated to many people within the viewers, is the essence of nice management that evokes, motivates and rewards excellence.
It wasn't only a transferring second; it was a sensible demonstration of PR methods used successfully to enhance worker productiveness. That Maiwada selected to disregard the honour he rightly deserves for diligently performing his work as a picture maker within the customs division is a testomony to his humility. Only a few individuals can resist the urge to just accept honors when such alternatives come up.
However based on the NCS spokesperson, which is the unalterable truth, it was not his particular efforts that earned their PR unit the award. Teamwork and collaboration made this potential. Subsequently, they needed to collectively bask within the euphoria of receiving the award hitherto reserved for his or her director – CSC Maiwada.
Finally, I consider that the NCS has an erudite and adorned officer in CGC Adeniyi and an environment friendly spokesperson, Maiwada. The Customs Chief and Spokesperson is nicely versed within the artwork of PR for company branding and makes use of this to advance the course of the company whereas delivering on its core mandate.
In these distinguished profession officers, one can domesticate the virtues of straightforwardness, professionalism, ardour for service and real modesty with out imposing moral values, beliefs and rules for any type of inducement, whatever the circumstance.
Likewise, the screenplay serves as a compelling case examine within the significance of recognizing and celebrating the efforts of people and groups. The affect of this considerate gesture additionally serves as a beacon for selling a tradition of appreciation. As future PR professionals, we will take away key insights from this state of affairs that may form our strategy to public relations.
Kabir Abdulsalam is at PRNigeria Centre, Abuja.
