Snoop Dogg and Grasp P declare Walmart sabotaged their cereal deal

12:50 PM PT — As a sequel to Snoop Dogg And Grasp P'S submit at this time, Walmart tells TMZ Hip Hop: “Walmart values ​​{our relationships} with our suppliers, and we now have a robust historical past of supporting entrepreneurs. Many components affect gross sales of a specific product, together with shopper demand, seasonality and worth, to call a number of. We’ll reply appropriately to the court docket as soon as the criticism has been submitted to us.”

Snoop Dogg and Grasp P accuse Walmart of getting their Snoop Cereal on the cabinets, however not on the bottom ground… a brand new lawsuit accuses the grocery store big and Put up Meals of intentionally hiding their product!!!

The lawyer of the rap legends Benjamin Crump has formally filed paperwork that TMZ Hip Hop obtained on Tuesday … alleging that Walmart and Put up conspired to bury their Broadus Meals firm after agreeing to work with them.

In response to the lawsuit, Put up first tried to purchase out Snoop and P, and later pretended to share their imaginative and prescient by agreeing to undertake their cereal as their very own and distribute the product in main retailers similar to Walmart.

Broadus Meals argues that Put up ought to have stacked the Snoop Cereal alongside their different prime sellers, however Put up solely agreed to the deal to close them out of the market completely.

Snoop Cereal launched at Walmart in July 2023, however in keeping with the lawsuit, clients complained they couldn't discover it a number of months later.

Walmart shops on-line reportedly confirmed the Snoop Cereal offered out throughout the board… earlier than retailer staff found the product had been stashed in again storage areas, away from potential patrons and uncoded on the market.

The dearth of gross sales reduce off P and Snoop's contract with Put up, which they are saying was at all times the intention – and they’re in search of damages that they are saying fall underneath “misleading commerce practices.”

We've reached out to Walmart, Put up and P for remark…to date no phrase again.